The salons & clinics getting booked out aren’t always the best at what they do. They’re the ones who explain what they do better than everyone else.
I’m Rachel Medlock, aka the copywriter your competitors wish you didn't find.
I write for skin clinics, beauty brands, wellness studios, and the founders behind them who are too busy delivering incredible results to sit down and find the right words.
You don’t need a copywriter who “gets beauty.” You need one who’s lived it, studied it, and knows how to turn it into copy that makes you money.
When we work together, your brand won’t just sound polished. It’ll sound like you - except on a really good day, after your morning skincare routine, a hot coffee, no staff calling in sick and time in the afternoon for a quick LED sesh.
AKA all the right words landing exactly where they should.
Rach x
THIS MIGHT FEEL A BIT SPICY...
Not in a microneedling way. More in a "why does this copywriter know my entire life?!" way.
If any of these sound familiar, you need me.
I said what I said.
You've copy-pasted your competitor's website structure and just swapped in your logo.
Your Instagram is a graveyard of half-finished drafts, recycled quotes, and likes from your mum.
You've Googled "how to write a good promo" more times than you've Googled your own business name.
Every time you open a Word Doc, you lose an hour and your will to live.
Your AI-generated content reads like it was written by someone who has never touched a bottle of SPF in their life.
Sound familiar?
DROP YOUR DEETS TO GET INSTANT ACCESS TO MY SERVICES GUIDE & PRICE LIST.
WHAT I DO AND WHAT IT COSTS
The fact that Rach understands the beauty industry so intensely, means the weight of the words our clients and their customers read and hear land perfectly every single time.
There's no one else I would rather have write for me and my business.
- Tamara Reid, Inside Industry
THE RECEIPTS
~10 mil
Written across websites, blogs, captions, emails, editorial, treatment menus and the occasional strongly worded DM.
250+
Skin clinics, beauty brands, wellness studios, and lifestyle labels that trusted me to be their voice and came back for more.
4
Countries ticked off the global word domination list and counting
30k
Coffees converted directly into client-winning copy. Zero regrets. My barista sends a Christmas card.
