THE GOOD SKIN BEHIND THE WORDS
Here’s what no one tells you about the beauty industry: the brands getting booked out aren’t always the best at what they do. They’re the ones who explain what they do better than everyone else.
I’m Rachel Medlock. I’ve spent over a decade inside the professional beauty industry.
I know how people buy skincare, I know what makes them hesitate over a $250 treatment, and I know why “book now” doesn’t work when everything above it reads like a template.
I write for skin clinics, beauty brands, wellness studios, and the founders behind them who are too busy delivering incredible results to sit down and find the right words.
You don’t need a copywriter who “gets beauty.” You need one who’s lived it, studied it, and knows how to turn it into copy that makes you money.
When we work together, your brand won’t just sound polished. It’ll sound like you - except on a really good day, after your morning skincare routine, with all the right words landing exactly where they should.
Rachel x
THIS MIGHT FEEL A BIT SPICY...
Not in a microneedling way - more in a "why does this copywriter know my entire life" way. If any of these sound familiar, keep reading. This story has a happy ending (get your mind out of the gutter).
You've copy-pasted your competitor's website structure and just swapped in your logo.
Your Instagram is a graveyard of half-finished drafts, recycled quotes, and likes from your mum.
You've Googled "how to write a good promo" more times than you've Googled your own business name.
Every time you open a Word Doc, you lose an hour and your will to live.
Your AI-generated content reads like it was written by someone who has never touched a bottle of SPF in their life.
Sound familiar?
DROP YOUR DEETS TO GET INSTANT ACCESS TO MY SERVICES GUIDE & PRICE LIST.
WHAT I DO AND WHAT IT COSTS
ICONIC COPY CRAFTED FOR
The fact that Rach understands the beauty industry so intensely, means the weight of the words our clients and their customers read and hear land perfectly every single time.
There's no one else I would rather have write for me and my business.
- Tamara Reid, Inside Industry
