FROM MY NOTES APP

WTF is SNARF Content, and why does it have us watching Meghan decant packet pretzels like our lives depend on it?

Your brand's tone of voice is your verbal identity. If you’re not speaking to your audience in a unique way, why should they listen?

What’s honestly driving me crazy is how much focus is being placed on "the telltale signs of ai" rather than on writing good content.

Trust isn’t built in a flash. In fact, it’s built word by word.

Great businesses are built on more than just flashy numbers. They’re built on trust, connection, and consistency.

Less than 24 hours. That's how long the great TikTsk ban of 2025 lasted. Well, sort of....

This year, we’re done playing small. It’s time to show up, speak up, and write with purpose.

In a movie as visually immersive as Wicked, makeup was a storytelling tool, weaving together themes of transformation, identity & contrast

Unless you've been living under a rock, you’ve probably seen the words brat  and demure  trending all over social media. These two...

I went to The Era's Tour.   That's not the article, although I feel I could write a short course on friendship bracelet making do's and...

I'm about to bruise your ego. I'm sorry, but it needs to happen. Your website copy isn't about you. Yep, not even your about page. Now,...