Fancy Words Are Killing Your Copy Powerful writing is lean and clean. If your reader has to pull out a dictionary to finish your email, you’re doing something wrong.
Not All Humans SuckIn a world that's increasingly digital, let's never forget the magic that happens when humans connect on a heartfelt level
Spoiler Alert: It's Normal To Hate Writing About Yourself Why is it so damn tough to write about ourselves, even when we're the experts on the subject?
The Evolution of Confidence: My Journey from Behind the Camera to the FrontThe art of not giving a fuck? It’s the art of being yourself. And I'm here to tell you, it's done wonders for my content.
It's Barbie's World - We're Just Living In It Over the weekend, I traded in my usual mum duties for an evening date with Barbie at the cinema. What struck me wasn't just the movie...
The 6 must-have website copy staples: missing any? Time to dial-a-copywriter!If your online facade is showing more lines and wrinkles than a sun worshipper, it might be time to enlist a skincare-savvy copywriter.
Are you Thready for it? Threads has arrived to the metaverse. The New York Times flashed an astonishing headline this morning: Threads – the most rapidly downloaded app ever — a staggering 30 million...
Why your salon needs a blog: it's not as scary as you think!Let's face it, in today's digital world, not having a blog for your beauty business is like a skincare routine without a Vitamin A.