A tone of voice guide isn't just a nice-to-have. It's a must for your beauty business. I’m about to put on my bossy pants (you know, the ones with the "get it together" look), and say it: If you don’t have your tone of voice nailed down, you’re missing out. Big time.
If you haven't nailed this down yet, I'm about to make you realise just how important it is.
Your TOV is your brand's verbal identity. It's how your clients perceive you, how you show up for them, and most importantly, how they remember you.
Without a clear, defined tone of voice, you risk:
sounding like everyone else
trying to talk to everyone and taking to no one
not giving your dream audience a reason to listen to you
Why tone of voice matters
Your brand's tone of voice is your verbal identity. In this saturated market, if you’re not speaking to your audience in a unique way, why should they listen?
In the beauty industry, your audience needs more than just your product or service. They need to feel something when they hear from you. You’re in a relationship with your customers, whether you know it or not, and they want to feel that you understand them, that they matter, and that you’re the expert who gets it. This is where your tone of voice comes in. It makes your messaging more than just words. It’s the foundation of trust, the key to standing out in a crowded market, and the secret sauce to building loyal, long-term clients.
When you get this right, everything from your social media posts to your emails will start clicking.
Starting out, investing in something like this can feel overwhelming, but trust me, it's not something you can just put off. This is all about investing in the heart of your brand—your identity. It'll save you time and energy, boost your message, and help you stand out from the crowd.
If you’re thinking, “But Rach, I can’t afford this right now,” I’ve got you covered. I created The Write Treatment to give you a DIY option to help you define your brand voice without the hefty price tag of hiring a beauty copywriter to do it for you. It’s a guide that will take you through everything you need to create a tone that speaks directly to your dream clients—and it won’t break the bank.
At the end of the day, your brand’s voice is the one thing that will make your business unforgettable. It’s how you show up. It’s how people get to know you. So, why not make it count?
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