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I'm about to bruise your ego. I'm sorry, but it needs to happen.
Your website copy isn't about you.
Yep, not even your about page.
Now, you might be thinking, "err... hold up lady - this is MY business?!"
Yes, yes it is but it's not you filling your calendar with appointments, right? Your clients are.
I get it. When you sit down to write copy for your business, it's so easy to dive straight into the rhythm of writing what and how you like but it's important to remember that your website exists to reach your dream customers, not stroke your ego. Think of it as the ultimate first impression – you want to make sure it's a good one!
Your business exists because your customers have pain points that your product or service effectively solves. These pain points (and your solution) should be the driving force behind your benefit-led copy.
So, how can you create website copy that resonates with your audience? Here are three key tips:
1. Understand Your Customer's Problems
Use language that speaks to your target audience.
Dive deep into their emotions and show them that you understand what they're going through.
Identify their pain points and let them know that you have the solution they're looking for.
2. Highlight How You Can Help
Clearly explain how your salon services can improve their lives.
Focus on the benefits they'll experience by choosing your salon.
Remember, your customers are looking for solutions to their problems – show them that you have what they need.
3. Make It Easy for Them to Take Action
Provide clear details about your services, pricing, and booking process.
Address any concerns or questions they may have upfront.
Guide them through the steps they need to take to book an appointment or learn more about your salon.
By shifting the focus of your website copy from you to your customers, you'll create a more engaging and effective experience for your audience. So, the next time you sit down to write copy for your business, lean into the why, not the what, and watch the human connection soar.